How you set up your site has a tremendous impact on the amount of money that you will
make. Free membership sites do very well with Adsense revenue and product revenue.
However fee based sites stand to make money in a variety of ways. Here are your
subscription options and how to make the most of them:
Standard Monthly Subscriptions are the normal course of action for a membership site. They
work well for a well maintained website where the content is always fresh and you’re always
providing value. (If it isn’t, members won’t renew.)
The standard monthly membership site looks like this:
- Members have access to a large amount of quality information about your niche
subject, whether that is in the form of interviews, audio course or articles. - Members are able to access to a forum where they discuss aspects of your niche
subject, ask advice, and network with people who are also interested in that niche
subject - Members have access to some free downloadable products such as e-books,
seminars, and audio files.
Upgraded subscriptions, like silver, gold, and platinum, are a profitable alternative to the
standard monthly subscription model. It is one way of initially wetting the appetites of your
members and to get them involved in the site so that they spend more money in the future.
Don’t forget to lure your subscribers into upgrading their membership by offering benefits and
making upgrades available often.
A one-time joining fee model works well if you plan on continually offering content, valued
added resources, and multiple streams of revenue. You may also charge a one-time fee to
join as well as a monthly subscription. This model creates an impression of esteem and a
high level of credibility. Additionally, it will only attract members that are truly interested in
your site.
How much will you charge?
First and foremost, don’t be afraid to charge subscribers what you’re worth – even if you
consider it to be fairly high.
People know that they have to pay for quality and they’re willing to do it. Additionally, you
know that your members are serious about belonging to your website.
Make your site worth the money. If you charge a high monthly subscription, make sure that
you continually offer high quality products. One low quality product will cost you a member
and years and years of profits.
If you’re offering a one time subscription, say of $1000, then you want to make sure that you
have multiple streams of income in place so that you continue to make money. .
