In a previous article we talked about selling information products. In this article we’re going to
take it a step further.
Superior serialized information products are an excellent source of revenue because they
can be released in installments, which generate interest in your membership site and
products over an extended period of time. (it also gives you multiple opportunities to contact
the media and send announcements to your list)
Possibly even better is the fact that serialized products sell for more money. Courses,
tutorials, and even books work wonderfully as serial products. Audio interviews and training
videos work well too.
If you already offer information products on your site, consider breaking one of them into
several small parts and selling them as reports. This gives members the option to purchase
just one report at a time or they may be enticed into buying the whole package, and if a
member chooses to buy just one report and is happy with it, there is a good chance they will buy several more, making you a reasonable amount of income.
Selling Profitable PLR Content. Any membership site, no matter what your topic, can offer
PLR content and make great money. When you sell PLR content, you’re selling content
about a particular topic for people to use for their own purposes. The PLR content is sold to a
number of people so it’s not exclusive content.
Having a regular number of articles or information products to sell to an exclusive group of
members of your site will provide you with another income stream. Consider having an
‘upgraded’ membership that includes access to this PLR material, only open to an exclusive
number of members.
Making Your Product Sales Skyrocket - Your most profitable market will always be
customers who have already bought from you. This means it will be easier to concentrate on
making money from back-end sales rather than trying to get new customers.
Back-End Sales
The principle of back-end sales is that when a member buys one product from you, you tailor
your marketing specifically for them to encourage them to buy something else, usually of
higher value.
Upselling
Do you want fries with that? Upselling is a straightforward concept. Use it to increase the
revenue you produce from individual product sales on your membership site. When a
member buys one product, you simply offer them additional products to complement it,
possibly at a reduced cost.
Cross selling
Cross selling is a process where you refer a customer to a relevant product on another
website after they have bought one on your membership site. The other person in turn will do
the same for you. Direct the person to another product or membership site offer owned by
you.
