Today, internet marketing has become the number one
method of advertising a business. The Internet works for
your company 24 hours a day, 7 days a week.
It never
sleeps. It never takes a holiday. Everywhere webmasters
are utilizing the incredible marketing potential of the
Internet. Every day, websites are built to help companies
that might never have attracted the right customers instead
reach millions. Profit increases, sales are made, and
everyone is happy.
But a website is completely useless if it doesn't attract
visitors. The way to make money online is by attracting an
audience. And the best way to do this is to have great
content on your website.
Content is the text and images of your website. The text is
the most important for most searches; search engines like
Yahoo! and Google seek out keywords and phrases that can
only be found in text content on websites. And when the
right combination of keywords and phrases are found on
your website, they will move you up in the order that you're
listed when someone searches for those keywords. For
instance, if your site is all about "cat food," then your
keyword phrase should be "cat food."
Depending on how your site compares with other sites on
cat food, your position in a search list may be high or low.
Ideally, you want to be within the first fifty, and higher if
possible; few people look beyond the first fifty keyword
matches.
But this leaves most webmasters with a problem: how to get
that great content on their websites. Few webmasters are
prolific writers, and it takes a lot of writing to come up with
good content. And even if you have the best mousetrap in
the world, if the search engines don't see attractive content,
they'll skip right over you to the guy who uses a string and a
piece of cheese, but can write good keyword content.
Enter Ghostwritten Keyword Articles
You don't have to write your own keyword articles. Instead,
you can purchase keyword articles written by talented
writers. These writers sell all legal rights to their articles,
generally to a broker you work with directly, and you're
allowed to put your own name on these articles as the
author.
The benefits of this are:
You become recognized as the expert you are.
You can place this high-quality content on your web
site, improving the ranking of your website on search
engines
You suddenly gain control over well-written information
you can share with your established customers
Your new customers keep coming back to your website
seeking fresh content
Placing great content on your website is not a one-time
investment. Web consumers are impatient, looking for
information they can apply to their own lives immediately,
and are always hunger for fresh data. If you're selling cat
food, one article on vitamin-fortified tuna for cats isn't
enough; you'll need to keep placing information online to
keep customers coming back. And article brokers like
YourOwnArticles.com can help you do this, with each
fresh article gradually increasing your search ranking as the
search engine spiders learn that you have frequent fresh
high-quality information.
But that's not all.
In addition to placing these articles on your own web site,
you can register as an author with an online article
directory. These directories are repositories of article content
written for specified keywords by various authors. These
directories allow you to search through hundreds of quality
articles, choosing the ones that best express the ideas
behind your website. And the service is generally free; once
you have registered with the site and chosen articles, you
can add the articles to your website.
So why, you ask, should you hand over the article you just
bought to someone else for free?
The hitch to online article directories is that the user needs
to include the resource box embedded in each article, the
box leading to the author's own website. When someone
uses your article, they're creating a link to your website.
Besides keywords, search engines look for links to your
website when they're ranking your website. The more people
who use your article, the more likely you are to see your
ranking move upward. Everyone wins: the writer is paid, you
have great content on your site, the other person using the
article gets great content as well, and you get a link back to
your website from them – free advertisement and upward
movement again in the search engines.
Some of the most popular Article Directories include
Go Articles: http://www.goarticles.com
Ezine Articles: http://www.ezinearticles.com
Idea Marketers: http://www.ideamarketers.com
Marketing Seek: http://www.marketingseek.
com/index.php
Other rules and regulations apply to each directory, so you
should be certain to read everything referring to agreements
carefully.
